City Center Background
The Cumming City Center is the vision of Mayor Troy Brumbalow. Mayor Brumbalow heavily promoted the idea of creating the center during his 2017 mayoral campaign. The idea is to bring back some small-town charm that had been lost in downtown Cumming over the years while establishing a new community gathering place.
Ground was broken on the project in August 2019. Since this time the crews have been conducting site work in anticipation of vertical construction, which will begin later this summer. The Cumming City Center is expected to open to the public in fall of 2021.
Located on 75 acres located between Canton Highway (Hwy. 20) and Sawnee Drive, west of downtown Cumming and behind Forsyth Central High School, the Cumming City Center development will offer a "main-street Americana" feel. Such features will be approximately 117,000 square feet of retail space, a new Cumming Police and Municipal Court building, an amphitheater adjacent to a small lake, two water fountains, ample green space including several "pocket parks," a miniature golf course, and an extensive trail and boardwalk system above the Kelly Mill Branch stream, its tributaries and wetlands. Across Canton Highway, another 10 acres will also be donated to the city for development of additional walking trails.
Logo Creation
In creation of the city center's main logo, city officials and staff wanted a design that would capture the main-street Americana feel of the development while incorporating modern elements for a classic and bold look.
Beeferman Design worked with the city team. A lengthy process took the team’s initial design and ideas. They then created about a dozen different looks. The Team took several weeks to make the final decision.
The official logo will be featured prominently throughout the city center. Areas such as the main entrance, the amphitheater, on some building exteriors as wall murals, and in all formal communications mediums such as letterhead, envelopes and staff business cards to name a few.
City staff also adopted a less formal "merchandise logo" which can be used in future creation of promotional items such as t-shirts and mugs after the center has opened. The merchandise logo is encapsulated inside a hexagon shape. It features a representation of Sawnee Mountain and utilizes a more modern font style than the official logo.